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Thursday, September 8, 2011

Lollywood Eid Releases: Initial Public Reaction

This Eid can safely be called as “Eid of The Decade” for Pakistan film Industry. Not only Reema and Syed Faisal Bukhari were largely appreciated for their national language mega films, but unlike previous times; regional movies on this Eid were also applauded by their respective markets.
Love Mein Ghum by Reema Khan, Jugni by Syed Noor and Syed Faisal Bukhari’s action packed Bhai Log were amongst the top releases of Eid-ul-Fitr this year. Actor Arbaz Khan’s self directed Pushto film Baazigar also managed to pull a decent crowd in KPKH province, while other regional films failed to impress.
Although people had already made speculations about the Box office fate of three of these Lollywood Eid treats, but post release reports are always fun and interesting. So lets check out how people actually responded to these revival efforts for Pakistani cinema by some of the real patriots of this industry.
If you found that last sentence of previous paragraph a bit extra fervid, then just Relax! Because we were actually connecting that sentence with film Bhai Log that has been tagged same since it is released.
Bhai Log was one of the most anticipated movies of this year, and as expected; the movie managed to pull a huge crowd toward cinemas, the best part is that it’s still running quite successfully all over Pakistan, leading the other two Eid releases of industry. One major reason behind this success could be film’s ‘Action’ genre. We already have a established fact here that all over world action films account for a very huge market and just recently we saw a bumper success of Bollywood action film Singham on subcontinental Box office.
Despite getting mostly positive reviews and doing a huge business of more than a crore before its first release week, many are calling it to have an ‘Extra Patriotic’ feel. People are of the view that Patriotism was really exaggerated and story would have scored quite well without it. Music of the film has also failed to impress while action sequences, direction, over all acting and quality of the movie is appreciated most.  All in all, it could be called as one fine effort by Syed Faisal Bukahri and now all eyes are on his next film project with quite a same genre named Saltanat.
Love Mein Ghum with its romantic-drama touch also attracted a huge crowd and received mostly mixed to positive reviews. Its interesting to mention here that according Galaxy Lollywood polls; LMG had the public approval ratio of almost 93% before its release while Bhai Log was standing far behind LMG with only 75% pre-release approval ratio. But quite opposite to which, even after crossing the business mark of one crore before its first release week, LMG is surprisingly said to be standing behind Bhai Log and facing a tough competition from Syed Noor’s Punjabi flick Jugni.
Although acting has been appreciated a lot in the movie, but people generally seems to be unhappy with the character space given to legendry Nadeem Baig and Indian comedy king Johnny Lever, and both are termed to be waisted in the movie. Besides this, as per public reviews and inside reports received by Galaxy Lollywood; Reema’s self-portraying factor in the film has also been criticized by industry insiders and general public.
Apart from all this, shooting locations, story, production quality and specifically the acting and return of Jia Ali in films have received some encouraging remarks.
Its very much relevant to mention here that as per cinematic facts and figures, Love Mein Ghum is noticed to be more popular towards the urban side of the country than the rural one and specially at multiplexes and the potential audience of the film has proved to be mostly families. Where as Bhai Log on the other hand has managed to target mostly the young audience and that too largely at single screen cinemas.
Besides two of them, another movie that has proved to be quite a crowd puller is Syed Noor’s Punjabi flick Jugni. Not only the cast value and past score of Syed Noor at Punjabi cinema is proving to be helpful in attracting people at large numbers toward cinemas, but the music of the movie has also made quite a mark in its target market.
As Galaxy Lollywood wasn’t really following the film because of the language policy, we would like not to comment on the public reaction it has received so far. But one thing that has been confirmed by our sources is that movie has not only crossed the mark of one crore at Box office but is also giving a tough competition to Reema Khan’s Love Mein Ghum.
Galaxy Lollywood congratulates the film-makers for the tremendous success their films have received so far and wish best of luck for the future of the movies. We sincerely believe that these films will not only be restricted to Pakistan but will also be hopefully showcased in international market.

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