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Sunday, July 14, 2013

Waar not releasing this Eid!


I know the cover photo is a bit too dramatic and my paint skills suck, lets move on from that to the news at hand. So for the ten thousand time the film Waar is not releasing on the date announced and has been postponed. But people do not get all judgmental because “Waar” is the most expensive film made in Pakistan to date and setting on a release date is definitely not an easy task. With three big films already releasing this Eid I say the decision to post pone the film is spot on.
Bilal Lashari, the director of this keenly awaited film, during a chat with Galaxy Lollywood explained his reasoning and said

“Because of the number of films releasing on Eid, even with housefulls it’s not enough business considering how limited the shows will be per film.”
This makes perfect sense because four films releasing on the same day would totally eat into each others business and collectively make less money compared to them getting solo releases .Moreover even if we had multiplexes ( yes I know we have some four multiplexes but I mean in a more abundant supply) each film would get more shows but but still less than compared to a solo release. Also with new Indian films ready to storm the box office the very next week  all our films would suffer. India was also  having a similar clash between two films on Eid( Chennai Express and Once Upon a Time in Mumbai Dobara) and you know what they did? They did the smart thing and postponed  OUATIMD.
Waar not releasing this Eid is definitely a bit sad as lots of people ( me included) were eagerly waiting for the film but on the upside we still have three other films to chose from and Waar will soon be coming out!  Closing this article with Bilal’s words.
“ For better or worse Waar has been pushed forward…”
Lets hope that this was for better :)

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