The year is already being declared as the one which will be credited with the revival of Pakistani Film Industry by many. A major reason for this is the huge amount of quality local films which are currently in pipeline to hit cinemas. Furthermore surprisingly almost all of them have the certain ingredients and the potential that is required for a film to be considered successful.
Although the entire year holds a great significance in terms of industry revival but the major contribution is still very much dependent on both the Eid occasions. Festivals such as Eid-ul-Fitr, Eid-ul-Adha or any other important national or religious holidays means a lot to our film-makers. This is one desperate chance for them to attract maximum audience towards cinemas and achieve a “hit” status for theire films. This is not something new and has been happing since ages and speaking strategically this has proved to bear fruitful results.
But this year seems to be a rather special one. Films that released this year did not only get immense competition from the other films at box office but also gave the other films a run for their money. The festive occasion of Eid will also see similar happening at box office.
Leaving aside Eid-ul-Adha and focusing more on Eid-ul-Fitr, there are two big local films currently setting up to take cinemas by storm. One of them is the second self-directed flick of the actor turned director Reema Khan namedLove Mein Ghum, while the other is director Syed Faisal Bukhari’s action packed thriller Bhai Log which nowadays is in its post-production stages in Bangkok
Both the films are expected to give a fierce competition to each other as both of them have so far managed to develope a certain interest in their respective market and people are now also expecting something big out of them. On one side where the marketing of Love Mein Ghum is in its full swing and the movie has created a big buzz in industry, on the other side the makers of Bhai Log are currently keeping it low and according to a report they are in search of a promotional partner similar to Lux for Love Mein Gum to give a start to the marketing campaign of their film too.
If Bhai Log is more popular because of its mega cast and full of action story, then Love Mein Ghum is mainly popular for its production quality, shooting locations and the past score of Reema.
Besides competing with each other let’s now have a look at the possible competition they can face from foreign films. It has come to our knowledge that local cinema owners are planning to release Salman Khan and Kareena Kapoor starer Indian film Bodyguard on the same day, while English films such as Captain America, Rise of the planet of Apes, Conan the Barbarian and Cowboys & Aliens are also expected to join the list of possible competitors of Love Mein Ghum and Bhai Log.
Apart from them, films like Bol, Harry Potter 7, Zindagi Na Milegi Dubara and Ajay Devgan starer action film Singhamare also currently running successfully in cinemas. If these films continue their success at the Box-office till Eid, then they can create more trouble for the two films that are under discussion here.
It would be a wise decision of the government if they ask for a division of films between cinemas. For instance in Lahore or Karachi one cinema could show Love Mein Ghum and maybe two or three other foreign films along with it, while the other one can go for rest of the films along with Bhai Log. Banning foreign films completely on Eid would be something unfair with the cinema industry and it will only add more depth in already strained relations between film-makers and exhibitors.
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